An electrician who wanted the bigger jobs.
Crest Electrical Contractors is an electrical firm in Milton Keynes doing domestic, commercial and EV work. The brief was a website that could win the jobs worth winning, not just fill a diary with socket swaps.
One firm, three front doors.
Domestic, commercial and EV each get their own route through the site, their own language and their own way to reach Crest. A homeowner with a tripping fuse board and a facilities manager with twelve sites never land on the same page, never read the same words, and never have to work out which half of the business they are looking at.
It is the thing that lets one contractor chase three different kinds of work without the site sounding confused about what it is.
The problem
Crest had no real web presence, and the work they wanted more of, commercial contracts and EV installation, is exactly the work a thin one-page website never wins. A facilities manager checking out a contractor and a homeowner with a tripping fuse board need entirely different things from the same firm, and a single page cannot speak to both.
What we built
The site splits at the front door: domestic, commercial, and EV and renewables each get their own route, their own language and their own way in. Sixteen services are written out as proper pages rather than a list of bullet points, so each one can be found by the person searching for it.
Every page carries a route to a quote, a call and WhatsApp, because an electrician's customer decides quickly once they have decided at all. Project and area pages carry the local proof.
- Domestic, commercial and EV split with separate routes through the site
- Sixteen services, each written as its own page
- Project pages and areas covered for local proof
- Quote, call and WhatsApp routes on every page
- Built mobile first and to pass its own speed and quality checks
What we refused to build
Some things were deliberately left out:
- No invented reviews or trading history. Trust is built with real work, plainly shown.
- No accreditation logos beyond what the firm actually holds.
- No promise of Google rankings. Nobody can promise that.
Where it stands
The site is live at crestelectricalcontractors.co.uk, and Crest is on the monthly arrangement, so it keeps gaining pages and improvements now that it is out rather than going stale.
Common questions
Because they are different buyers with different questions. A homeowner wants a price, a date and someone who turns up. A commercial client wants to know you can carry the job, the paperwork and the insurance before they ever ring. One page trying to serve both loses both.
Yes. The structure is proven, but the design, the words and the services are built for your firm from scratch, never copied from another electrician. Two firms in the same trade never get the same site.
A two-page website replaced with forty-four: twenty services, twelve areas and an advice section, with the structured data an answer engine needs to describe the firm correctly.
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Three separate systems replaced with one app: diary, jobs, certificates, quotes, invoices and service reminders. Engineers talk the job through on site and the report writes itself.
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A two-sided marketplace: homeowners ask for quotes, enquiries are scored and routed to installers by postcode, chased if nobody answers, and billed at month end.
Read it