Plugged the leak in a brand's store-locator funnel.
Their store locator sent customers straight out to third-party booking channels, so head office never saw the lead. We rebuilt it to capture every enquiry, and added one tracking layer across the whole store.
Hair Repair Club was rebuilding the same work over and over, with brand and pricing details drifting between versions. Its store locator sent customers straight out to third-party booking channels, so head office never saw the lead or what happened after the click.
We rebuilt the locator with a capture form that posts every enquiry into one place before handing off, so head office finally sees the demand. We put the online store on a theme that auto-deploys from Git, and installed a single tracking layer across the store that fires lead and purchase events, verified live.
The brand now owns its funnel: every locator enquiry is captured, the store ships updates automatically, and one source of truth tracks what actually converts, instead of leads vanishing into third-party channels.